![]() ![]() moment is back in the public consciousness thanks to a brilliant, brutally honest five-part documentary that aired this summer on BET and very well may become the new standard for unsparing transparency in self-produced content. Records sound Ja broke with his second album, Rule 3:36 and the pop classics “Put It on Me” and “Between Me and You.” Ja was uniquely situated, with a melodic, pop-friendly approach to rap at the very moment rap went pop, and became mainstream and commercial in a way it never had been before, and changed rap as we know it. The Hollis kid’s trajectory was fairly stunning, introducing himself with a stellar but very safe late ’90s traditional New York Def Jam rap album in Venni Vetti Vecci before hitting on the Murder Inc. (supergroup that never was) cohort of Jay-Z and DMX. From 1999-2003 Ja Rule was among the biggest rappers on Earth, alongside his Murder Inc.
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